{"id":25223,"date":"2026-07-14T21:41:04","date_gmt":"2026-07-14T21:41:04","guid":{"rendered":"https:\/\/www.iconos.edu.mx\/2021_1\/?p=25223"},"modified":"2026-07-14T21:41:04","modified_gmt":"2026-07-14T21:41:04","slug":"curso-teoria-y-genesis-de-universos-narrativos-del-lore-a-la-pantalla","status":"publish","type":"post","link":"https:\/\/www.iconos.edu.mx\/2021_1\/curso-teoria-y-genesis-de-universos-narrativos-del-lore-a-la-pantalla\/","title":{"rendered":"Curso: Teor\u00eda y G\u00e9nesis de Universos Narrativos: Del Lore a la Pantalla"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; bottom_padding=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1784064869224{margin-top: 15px !important;}&#8221; max_width=&#8221;500&#8243; text_direction=&#8221;default&#8221;]<b>\u00bfPor qu\u00e9 algunas historias se quedan atrapadas en un solo formato mientras otras desbordan la pantalla y colonizan nuestra imaginaci\u00f3n?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Los universos que hoy nos obsesionan no son accidentes creativos; son arquitecturas vivas fundadas en el <\/span><i><span style=\"font-weight: 400;\">media mix<\/span><\/i><span style=\"font-weight: 400;\"> y la convergencia medi\u00e1tica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este no es un espacio para contemplar la cultura digital, sino para <\/span><i><span style=\"font-weight: 400;\">hackearla<\/span><\/i><span style=\"font-weight: 400;\"> desde adentro. Te invitamos a dar el salto de consumidor a fundador de mundos. A trav\u00e9s de un cruce el\u00e9ctrico entre la arqueolog\u00eda del anime, la ecolog\u00eda de medios y el an\u00e1lisis cr\u00edtico, desarmaremos la anatom\u00eda de las grandes franquicias para que descubras las reglas secretas que hacen que una idea se vuelva expansiva, magn\u00e9tica e inagotable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En solo cinco sesiones intensas de co-creaci\u00f3n, encender\u00e1s la g\u00e9nesis de tu propio universo transmedia:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Invocar\u00e1s la &#8220;imagen inm\u00f3vil&#8221;:<\/b><span style=\"font-weight: 400;\"> Dise\u00f1ar\u00e1s un personaje con una esencia visual tan poderosa que sea capaz de migrar a cualquier plataforma sin perder su alma.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fundar\u00e1s tu propio <\/b><b><i>Sekai <\/i><\/b><b>(mundos):<\/b><span style=\"font-weight: 400;\"> Trazar\u00e1s geograf\u00edas in\u00e9ditas, dictar\u00e1s las leyes de tu entorno y sembrar\u00e1s el <\/span><i><span style=\"font-weight: 400;\">lore<\/span><\/i><span style=\"font-weight: 400;\"> que las comunidades mueren por descifrar.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convertir\u00e1s el objeto en fetiche:<\/b><span style=\"font-weight: 400;\"> Entender\u00e1s c\u00f3mo los <\/span><i><span style=\"font-weight: 400;\">stickers<\/span><\/i><span style=\"font-weight: 400;\"> y mercanc\u00edas se vuelven nodos afectivos que conectan audiencias.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Aqu\u00ed el conocimiento no se memoriza: se encarna, se sit\u00faa y se transforma en el mapa gen\u00e9tico de un imaginario propio e irrepetible.\u00a0<\/span><\/p>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; 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column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Perfil de ingreso&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243;][vc_column_text text_direction=&#8221;default&#8221;]\n<div class=\"wpb_text_column wpb_content_element texto\">\n<div class=\"wpb_wrapper\">\n<p>Deja de habitar las historias de otros. Ven a dise\u00f1ar el plano de tu propio universo.<\/p>\n<p>Inicio<br \/>\nDel 11 de Julio al 15 de Agosto del 2026<\/p>\n<p>Horario:<br \/>\nS\u00e1bado, de 08:00 a 11:00 horas.<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Te enviamos m\u00e1s informaci\u00f3n&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; google_fonts=&#8221;font_family:Montserrat%3Aregular%2C700|font_style:700%20bold%20regular%3A700%3Anormal&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;extra-color-2&#8243;][image_with_animation image_url=&#8221;25099&#8243; image_size=&#8221;medium&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][nectar_btn size=&#8221;small&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Accent-Color&#8221; color_override=&#8221;#6af765&#8243; icon_family=&#8221;none&#8221; text=&#8221;Mensaje&#8221; url=&#8221;https:\/\/wa.me\/message\/CIJJJMKZU25KH1&#8243;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; bottom_padding=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221;&#8230;<\/p>\n","protected":false},"author":14,"featured_media":25228,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[165],"class_list":["post-25223","post","type-post","status-publish","format-standard","has-post-thumbnail","category-curso","tag-imagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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