{"id":25132,"date":"2026-06-17T14:00:54","date_gmt":"2026-06-17T14:00:54","guid":{"rendered":"https:\/\/www.iconos.edu.mx\/2021_1\/?p=25132"},"modified":"2026-06-17T19:33:27","modified_gmt":"2026-06-17T19:33:27","slug":"posicionamiento-sitios-web","status":"publish","type":"post","link":"https:\/\/www.iconos.edu.mx\/2021_1\/posicionamiento-sitios-web\/","title":{"rendered":"Curso: Posicionamiento de sitios web en buscadores"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;10%&#8221; bottom_padding=&#8221;10%&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css_animation=&#8221;bottom-to-top&#8221; css=&#8221;.vc_custom_1781720125089{margin-top: 15px !important;}&#8221; max_width=&#8221;500&#8243; text_direction=&#8221;default&#8221;]El entorno digital ha cambiado radicalmente. Hoy en d\u00eda, el \u00e9xito de una plataforma va mucho m\u00e1s all\u00e1 de la antigua pr\u00e1ctica de rellenar un sitio web con palabras clave; ahora depende \u00edntimamente de su arquitectura t\u00e9cnica, de la experiencia que ofrece al usuario y de su capacidad para dialogar con algoritmos cada vez m\u00e1s avanzados. En este contexto, estudiar la asignatura de <b data-path-to-node=\"1\" data-index-in-node=\"379\">Posicionamiento de Sitios Web en Buscadores<\/b> resulta fundamental, principalmente porque estamos viviendo una transici\u00f3n hist\u00f3rica del SEO convencional hacia la <b data-path-to-node=\"1\" data-index-in-node=\"538\">Optimizaci\u00f3n para Motores Generativos (GEO)<\/b>. Este curso te preparar\u00e1 no solo para alcanzar los primeros lugares en Google, sino para asegurar que los nuevos modelos de Inteligencia Artificial y los asistentes conversacionales citen y recomienden directamente tu contenido.<\/p>\n<p>Al concluir esta asignatura, no solo dominar\u00e1s el &#8220;saber hacer&#8221; t\u00e9cnico del posicionamiento web, sino que te consolidar\u00e1s como un <b data-path-to-node=\"5\" data-index-in-node=\"130\">facilitador y estratega digital<\/b>. Estar\u00e1s plenamente capacitado para resolver problemas complejos de visibilidad, adapt\u00e1ndote siempre con resiliencia, innovaci\u00f3n y \u00e9tica a las incesantes transformaciones de la cultura digital contempor\u00e1nea.[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; 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row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; 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del 11 de Julio al 15 de Agosto de 2026, de 13 a 16 hrs.<\/span><\/p>\n<\/div>\n<\/div>\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; 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